Commence the Assault! Conservatives attack Mitt Romney as “King of Bain” January 17, 2012
Posted by rmshepard in Uncategorized.Tags: Advertising, attack ads, Mitt Romney, negative ads, Newt Gingrich, political communication, Politics
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As it becomes more and more likely that Mitt Romney is going to be the nominee for the Republican Party, attacks against his records are becoming harsher and harsher. A PAC associated with Newt Gingrich has produced perhaps the nastiest attack ad in the campaign so far. Its 30 minute ad called “King of Bain: When Mitt Romney Came to Town” is running in South Carolina and accuses the frontrunner of being a reckless capitalist. According to The Associated Press, the ad is factually incorrect in many places, so much so that many pundits believe that is should backfire. It should be no surprise that the widespread criticism of the negative ad has led Gingrich to ask that its sponsors pull it from television.
To see the ad yourself, watch the following video:
Discussion Questions:
1. Why are attack ads so effective? Under which circumstances might they backfire?
2. Why is the portrayal of Mitt Romney in “King of Bain” so controversial?
3. Can running attack ads like “King of Bain” hurt the party’s eventual nominee in the general election?
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